I f you believe…”The Customer is always right”, to be the best way to keep clients, then you have realized that demanding customers can cut into profits. Graphic Investments will always provide more services than what is actually paid for by the client. We try to educate the client as to when the extended service has begun compared to standard product development. We cannot assume that clients have will understand, realize or even care that you have gone beyond the normal “scope of work” to make them happy. The time to apply the brakes is well before a project gets started. Defining exactly what is to be provided is obviously the best solution to keep all parties on the same page. This works, but, there is always a company willing to provide more for less. We find ourselves willing to provide the customer with what they need at someone elses price. This is exactly when you need to make sure the client understands that you are providing Using the web site package as an
Graphic Investments is primarily a designer and production coordinator for print projects. This includes a wide variety of complex printing projects from 1 color to 5 color. This brings me to the heart of this article. “Garbage in, garbage out”! This is a very common term used by the graphics trade to refer to artwork. With almost any printing web site there is a section dedicated to the type of files required and the specific dpi required to get work accomplished for a print project. These requirements are pretty standard based upon each companies ability to work with certain file programs. and can be found under, " Acceptable File Formats " or " Pre -flight Information ". PDF format is now the choice of file for most printers. One catch, your average business owner who needs a brochure, business card, pocket folder, book or sales material has no idea what is required to produce a project for printing. Secretaries are not working in the correct prog