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Showing posts from March, 2010

Garbage In, Garbage Out!

Graphic Investments is primarily a designer and production coordinator for print projects. This includes a wide variety of complex printing projectsfrom 1 color to 5 color. This brings me to the heart of this article. “Garbage in, garbage out”! This is a very common term used by the graphics trade to refer to artwork.

With almost any printing web site there is a section dedicated to the type of files required and the specific dpi required to get work accomplished for a print project. These requirements are pretty standard based upon each companies ability to work with certain file programs. and can be found under, "Acceptable File Formats" or "Pre-flight Information". PDF format is now the choice of file for most printers.

One catch, your average business owner who needs a brochure, business card, pocket folder, book or sales material has no idea what is required to produce a project for printing. Secretaries are not working in the correct programs for print…