Small Fish in a Big Pond

The use of variable data printing, variable data email   messaging   and   variable   data   internet communication makes personalization of the Internet possible.  Your company can connect with new prospects or existing customers by sending personalized messages that will drive contacts to a specific goal online. Personalization may be the deciding factor on receiving a new client or satisfying an existing clients need to be personally contacted and reminded of your services and offerings. What is a PURL and how can these benefit my business? PURL is the acronym for  Personal Uniform Recource Locator .  This is what it may look like: www.FirstnameLastname.yourcompanyname.com Inserting a persons name in front or behind your company name.com will drive people to a micro site that will personally greet them by name.  There are many events that need to "line up" to make the PURL a live web page that works.   The most deciding factor on a campaign being a success is not the mes...

One to One or 1:1 marketing is employed by companies that want to reach out to prospects and existing clients by using their name in advertisements.  This effective strategy is becoming the "Go to" type strategy for advertising agencies to satisfy client demands for more effective campaigns.  By personalizing a message with a persons name, advertisers take advantage of the prospects inclination to respond to their name when written.  Naturally people feel more comfortable and relaxed when doing business with someone they know.   An advertiser can position themselves as a company that is aware of the prospects needs and can target specific market information regarding the prospects location, age, marital status and other demographics that are available through mailing list suppliers.   Compared to advertising that is sent to the masses with a common message and exactly the same information, personalizing a direct mail campaign has been proven to increase a typical 2-3% respons...