Skip to main content

Boundaries


If you believe…”The Customer is always right”, to be the best way to keep clients, then you have realized that demanding customers can cut into profits.
Graphic Investments will always provide more services than what is actually paid for by the client. We try to educate the client as to when the extended service has begun compared to standard product development. We cannot assume that clients have will understand, realize or even care that you have gone beyond the normal “scope of work” to make them happy.
The time to apply the brakes is well before a project gets started. Defining exactly what is to be provided is obviously the best solution to keep all parties on the same page. This works, but, there is always a company willing to provide more for less. We find ourselves willing to provide the customer with what they need at someone elses price. This is exactly when you need to make sure the client understands that you are providing
Using the web site package as an illustration, there is way too much information for a client to digest when getting into the specifics of the work. That is why they want a package price to begin with. This package needs to defined so that both the designer and the client know what is included.
A basic web package might include: 5 pages, domain name, email accounts, hosting for 1 year and search engine submission.
This is not enough information to keep a project from getting out of hand. I visited a client who wanted a five page website, then, wanted me to scan over 200 pictures and place them on one very long page, in a specific order, grouping five pictures at a time. This was a construction contractor who thought this would be standard because “prospects need to see the pictures”. A different client wanted custom flash movies to load on each of five pages.
Here is our standard web site package that I submit to a client who just wants a start up web site.
Basic Web Site
Custom design with your corporate branding includes page layout and handling images for the web site design. Logos, copy and product or service images must be furnished by client.
  • 5 pages – Home, About Us, Products, Services, Contact Us. 
  • 5 Email accounts. (unlimited capability to add more)
  • 5 Web links to outside web sites.
  • 5 Links to PDF's.
  • Up to 20 images for a slide show for 
your products or services
  • Analytics to track your web site traffic.
  • Web site submission to Yahoo, Google, Ask, 
MSN.
  • Meta tags for search optimization.
  • FTP file transfer access
  • Unlimited storage for your files.
  • Free web editing tool (training at additional charge)
  • One year hosting.
Options for additional services to enhance you visitors experience include:
Shopping cart, photoshop, purchased pictures, logos ect.
A client should get a good look at what they are getting and also options to get more.

Comments

Popular posts from this blog

Web Site Optimization...To Be or Not to Be?

Imagine that you are at a Florida Gators football game (www). The event at halftime will be that a spectator (web site) will have the opportunity to win Superbowl tickets (land on the first page of Google search) The only requirements are that the spectator have on tennis shoes, an orange or blue t-shirt and confess to being a football fan (keywords). WOW, you meet all the requirements to win the tickets (you have a web site and its been optimized). What would be your chances of winning the tickets in this crowd of 35,000 Gator fans? Multiply those odds by 25.000. Those would be the real odds that web site optimization will get you the exposure you need.

SEO is an acronym for "search engine optimization" or "search engine optimizer." The truth is that it takes a lot of time, money and strategy to be visible on the internet. For a reliable company to perform SEO, you can count on $1400.00 to start and a regular maintenance fee of at least $400.00 to update yo…

Preying on the Innocent

The state of the economy today has many people searching for opportunity. Yahoo Hot Jobs, Monster and many other employment search environments make it easy for “Work at Home “ scam companies to prey on people seeking work to support families.

My wife recently finds herself unemployed due to company cut backs. She is a very qualified individual specializing in corporate management, creative marketing and communications. Not easily fooled, she signed up for an opportunity that seemed like a data processing work at home program. The original opportunity was written to “look” like a posting by, Florida Job Markets. With Google as the main focus of a work from home program, and knowing how much internet marketing is in demand, she thought that Google would be offering an opportunity to load ads for companies on web sites.

Wrong! What a scam.

The advertisement had included language that took this program out of the “get rich quick” type marketing and promised benefits like customer su…